Variable Data Printing

Supports powerful customer-focused marketing efforts.
Delivers custom-tailored, relevant messages
Increases response rates
Customizes and personalizes your customer communications

Customers have different needs and interests when the begin a relationship with your company.
VDP is a powerful tactic for building, strengthening and extending those relationships because your company can use VDP to deliver highly targeted, relevant messages to each customer. Successful VDP applications exist in every industry to support customer-focused sales and marketing strategies.

VDP starts with customer data and the knowledge that you have about your customers.
The customer data drives business rules that determine which images, copy and other messages that are personalized, customized and highly relevant to each customer or customer segment.
Whether used in direct marketing programs or to customize marketing collateral, these strategies and tactics increase response rates, help deliver more highly targeted information, and provide measurable return of investment.
VDP is used to create all types of documents, including postcards, newsletters, welcome/enrollment kits, and other sales and marketing collateral. Each application can also involve varying degrees of personalization and customization.

Companies usually send static communications to their customers. This means that a single document or marketing message is mass produced using traditional production methods.

But valuable opportunities can be lost by sending the same message to each one of your very different customers. Such a broad message can’t possibly be relevant or target the specific needs of each customer or customer segment.

By using VDP, you can begin to personalize and customize this message to make it more effective …
Using a customer’s name in creative and interesting ways is one way that Personalized communications help to increase response rates by grabbing attention.

Versioned Communications can be used to provide relevant content to either individual customers or broader customer segments.
By using VDP, you can custom-tailor the specific information that a customer wants or needs, based on their demographics, purchase history, expressed interest or any number of other factors. And adding personalization to a versioned document increases it’s effectiveness.
The most sophisticated approach is to use VDP to create fully customized communications.
Most often, this is referred to as “one-to-one” marketing or “mass-customization” because each and every document and marketing message is uniquely personalized and customized for each recipient.
Charts and graphs can be generated dynamically and included in a document. All the images, text, layouts and design elements can be changed, depending on the customer.

Call 1.866.885.4468 x 1503

to speak with a Direct Marketing Specialist.